Google SGE

SGE (Search Generative Experience) is an innovative search feature powered by generative AI technology developed by Google. With SGE, searching for information becomes faster and easier than ever before. By leveraging AI-powered summaries and the ability to ask follow-up questions directly within Google Search, users can quickly find what they're looking for.

This early stage experience aims to provide users with quick insights and guidance to explore further on a particular topic. To access this new search experience, users can opt into SGE within Search Labs, currently available only in the US (English). To get started, simply tap the Labs icon in the latest version of the Google app (Android or iOS) or on Chrome desktop.

Noteworthy features of SGE include the ability to swiftly grasp the essence of a topic through key points to consider and pointers for further exploration. Additionally, users can delve deeper into a subject by asking follow-up questions in a conversational manner. SGE also ensures access to the high-quality results and perspectives that Google is renowned for.

It's important to bear in mind that this new search experience is still in its early stage, so the quality may vary. User feedback is highly encouraged to help improve the experience even further. If you're interested in exploring more or learning about the finer details of this new feature, Google provides a dedicated blog, a comprehensive help center with instructions and frequently asked questions, and information about other experimental projects from Google's Labs.