Evaluate & improve your website

Please evaluate the performance of a website and compare it to a competitor's website. Provide insights on areas such as design, user engagement, content quality, conversion optimization, and any other relevant factors. Additionally, suggest key performance indicators (KPIs) to measure the website's success. Identify areas that need development and propose actionable recommendations for improvement. The websites to be evaluated are [Your Website URL] and [Competitor's Website URL]. Please analyze and compare them based on best practices and industry standards. All the output shall be in [TARGETLANGUAGE] [PROMPT]